Advertisements have become a part of our lives. We cannot live without them, they attack us from all sides. Step out of the house and they stare at you from all corners, promoting products from needless to C.Ds, from cricket bats to gold watches, At home every five minute T.V. programmes are interrupted to tell us what tooth paste we should buy, what kind of salt is good for us or even which toy to give to a new baby! So many kinds of good are displayed, so many temptations are presented that the poor consumer does not know what to buy or reject.
Advertisements are a help because they tell us about a new product. Without them one would not know what advance has been made in any field. We will not be able to learn about the merits of a new products. It can be anything- A new medicine, A new book, A new school, A new hospital- the list in endless. Advertisements also lead to competition and better products come in the market.
As long as the competitions is healthy it is good, but advertisement have become cut throat- see the COLA WAR. The competition between COCO-COLA and PEPSI has made them spend popular Films are advertised with huge posters. Some times they prove dangerous for drivers! Some advertisements are in bad taste. Some of them are so attractive that they persuade people to buy things which they do not need! For Example- Housewives rush to buy things at sales which they do not need, but buy them because they are cheaper.
There should some way to educate the gullible buyer about the quality of the product and its price.
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